Performance marketing

Email marketing

Lifecycle programmes that reach leads and customers at the right moment, wired to CRM and on-site behaviour.

More in this service

CRM
Aligned
Lifecycle
Flows
Segments
Targeting
Reports
Clear KPIs

Overview

Email as a performance channel

Email remains highly steerable for revenue and retention when segmentation and triggers are sound. We design flows (welcome, nurture, win-back) aligned with lead funnels and connect to marketing automation and paid remarketing where useful.

Intake for stack guidance.

Capabilities

Deliverables

Campaigns

Newsletters and promo sends with subject-line testing.

Automations

Triggers on behaviour, lifecycle stage and CRM status.

Segmentation

Intent and value splits for relevance.

Measurement

UTM, GA4 and conversion tracking.

Why choose us

Benefits

Owned

Less dependence on algorithmic feeds.

Scale

Automated paths handle volume.

Compliance

GDPR-conscious opt-in and unsubscribe handling.

How we work

Process

01

Audit

List health, tooling, existing flows.

02

Strategy

Segments and cadence.

03

Build

Templates, automations, client QA.

04

Optimise

Opens, clicks, revenue per send.

Technology stack

Platforms

Mailchimp ActiveCampaign HubSpot Klaviyo n8n

Use cases

Use cases

01

B2B nurture

From content download to demo request.

02

Reactivation

Sleep segments with frequency caps.

FAQ

Frequently asked questions

Tool-agnostic: Mailchimp, ActiveCampaign, HubSpot, matched to your stack.
Yes, on-brand with clear CTAs; approval before send.
Yes, product feeds and abandonment flows where the stack allows.

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