E-commerce Development

Conversion rate optimization (CRO)

Data-driven improvements that directly impact your revenue. A/B testing, UX audits, checkout optimization and personalization for online stores.

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Why CRO for your store?

Conversion rate optimization (CRO) uses data to turn more visitors into buyers without buying more traffic. We combine UX audits, heatmaps, session recordings and A/B tests with concrete changes to product pages, cart and checkout. Suitable for any e-commerce stack: WooCommerce, Magento or custom. For apps see our mobile analytics and A/B testing.

We work alongside your SEO and SEA for a full funnel. Request an intake.

Capabilities

What we deliver for CRO

UX & data audit

Analysis of behavior, drop-off and bottlenecks. Heatmaps, recordings and funnel analytics.

A/B and multivariate tests

Hypotheses, test design and statistically significant results. No guessing.

Checkout optimization

Fewer steps, better forms, trust elements. Direct impact on revenue.

Personalization

Recommendations, dynamic content and segmentation based on behavior.

Why choose us

Benefits

More revenue

Higher conversion at same traffic. Measurable ROI per test.

Insights

You learn what works for your audience. No one-size-fits-all.

Sustainable

Structural improvements instead of one-off redesigns.

How we work

Our process

Audit & baseline

Data analysis, funnel mapping and prioritization of quick wins and larger tests.

Hypotheses & roadmap

We formulate testable hypotheses and a CRO roadmap.

Implementation & testing

Run A/B tests, monitor results and learn.

Iteration

Ongoing improvement: implement winners, start new tests.

Technology stack

Tools

Google Optimize VWO Hotjar GA4 BigQuery Lighthouse Laravel/WordPress

Use cases

Improve checkout

Fewer steps, better error handling and trust elements. Less cart abandonment.

Product pages

Copy, CTAs, images and reviews. Test what drives the most conversion.

FAQ

Frequently asked questions

Depending on baseline: 15–40% conversion lift per year is realistic with ongoing CRO. Quick wins often within weeks. We measure everything and report ROI.

We recommend at least 3–6 months for reliable results. First audit and baseline, then test cycles of 2–4 weeks. Many clients extend for ongoing optimization.

Yes. B2B has longer cycles; we focus on lead quality, form optimization and account-based flows. Different KPIs, same methodology.

For reliable A/B tests sufficient traffic is needed (ideally at least several thousand conversions per month). With low traffic we start with UX audits and qualitative tests.

Yes. We work with GA4, GTM and all common CRO tools. We plug into your current analytics and tag setup.

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