Mobile App Development

App analytics & A/B testing

Measure what users do in your app, test variants and optimize conversion. From events and funnels to A/B tests and cohort analysis.

100%
Events defined
2x
Faster decisions
10+
A/B tests per year
1
Single source of truth

Overview

Why app analytics and A/B testing?

Without data you guess. With the right analytics and A/B tests you know which screens, flows and copy convert. Syncro implements event tracking, funnel analysis and automated A/B tests (e.g. Firebase, Mixpanel, Optimizely) and connects them to your mobile app. We work with privacy-by-design and GDPR. For e-commerce apps we also connect revenue and attribution.

For webshops CRO is often the counterpart. For UX research we also use prototypes. Request an intake for a custom analytics plan.

Capabilities

What we deliver

Event tracking

Consistent event definitions and implementation on iOS and Android.

Funnels & cohorts

Insight into drop-off and retention per cohort.

A/B testing

Tests on copy, UI and flows. Statistically sound and automated.

Dashboards

Real-time KPI dashboards for product and marketing.

Why choose us

Benefits

Data-driven

Decisions based on behavior, not assumptions.

GDPR-compliant

Consent and data minimization built in.

Scalable

One framework that grows with your app.

How we work

Approach

01

KPI and event definition

Define what we measure and which events are needed.

02

Implementation

SDK integration, events and first dashboards.

03

A/B testing setup

Experiment framework and first tests.

04

Training & reporting

Routine for analysis and monthly reporting.

Technology stack

Tools

Firebase Analytics Mixpanel Amplitude Optimizely LaunchDarkly Looker Studio

Use cases

Use cases

01

Conversion optimization

Funnel and A/B tests to improve sign-up and purchase.

02

Retention

Cohort analysis and notification strategy based on behavior.

FAQ

Frequently asked questions

Implementation of analytics and A/B framework: from around €5,000. Including events, dashboards and first tests. Ongoing management and analysis: on retainer. Quote.
We work with Firebase, Mixpanel, Amplitude and Optimizely among others. Choice depends on your stack, budget and need for real-time vs. batch.
Yes. We build in consent and data minimization. No tracking without permission; data only for defined purposes.
Basic event tracking and dashboard: 2–3 weeks. Full including A/B framework: 4–6 weeks.
Yes. After implementation your team can set up experiments. We provide documentation and training.

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