Outreach & Growth

Growth experiments

Systematic testing of hypotheses: new channels, messaging, offers and targeting. All data-driven. Scale what works.

ICE
Prioritization
Hypotheses
Driven
Fast
Cycles
Scale
Winners

Overview

Why growth experiments?

Growth comes from learning. We formulate hypotheses, prioritize by ICE and run experiments quickly. What works we scale; what doesn't we stop. For the roadmap see growth strategy; for channels outbound, referral and partnerships. Marketing automation for implementation. Our outreach & growth is experimental and measurable.

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Capabilities

What we do

Hypotheses

Concrete, testable statements. No guessing.

Prioritization

ICE scores. Impact, confidence, ease.

Execution

Set up and measure fast. Minimum viable test.

Analysis

Statistical significance. Scale or kill.

Why choose us

Benefits

Learning

Every experiment yields data. No assumptions.

Scale

Winning tactics get scaled.

Risk

Small tests for big decisions.

How we work

Our process

01

Backlog

List of hypotheses. ICE scoring.

02

Sprint

1–2 weeks: set up, run, measure.

03

Review

Results. Scale or kill. Learnings.

04

Iteration

Next experiments. Ongoing.

Technology stack

Tools

GA4 Mixpanel Amplitude Optimizely n8n

Use cases

Use cases

01

Channel testing

New channel (e.g. TikTok, podcast) with limited budget.

02

Messaging

A/B tests on landing pages, email and ads.

FAQ

Frequently asked questions

Often part of growth retainer (from €2,000/month). Standalone: from €3,000 for defined experiment series. Intake.
Fastest: 1–2 weeks. Depends on traffic and metric. We aim for short cycles.
That's learning too. We document and adjust strategy. Sometimes the conclusion is: different channel or message.
We can set up and run experiments; your team can too. To be agreed per experiment type.
Yes. Experiments can cover SEO, SEA, social, outbound and product. We align with roadmap.

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