Outreach & Growth

Referral programs

Design and implementation of referral and affiliate programs that activate your existing customers as ambassadors.

Referral
& affiliate
Ambassadors
Activate
Measurable
ROI
Scale
Automatic

Overview

Why referral programs?

Existing customers are your best ambassadors. A good referral or affiliate program motivates them with a clear reward. We design the program, rules and tracking. For technical execution marketing automation or e-commerce. For influencer and partnership activation see influencer networks and partnerships. Our outreach & growth combines programs with other channels.

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Capabilities

What we deliver

Program design

Rewards, rules and terms. Referrer and referee.

Tracking

Unique links and codes. Attribution and payouts.

Activation

How to activate customers? Email, in-app, post-purchase.

Reporting

Number of referrals, conversion and CPA. Program ROI.

Why choose us

Benefits

Lower CAC

Referrals often cheaper than paid.

Trust

Recommendation from friend or colleague carries weight.

Scale

Program scales with little extra cost.

How we work

Our process

01

Goal & reward

What do you want to achieve? What incentive for referrer/referee.

02

Design

Rules, limits and communication. Legal and clear.

03

Implementation

Tracking, landing pages and (optional) tool.

04

Launch & optimization

Promote to customers. Measure and adjust.

Technology stack

Tools

Referral software n8n CRM GA4

Use cases

Use cases

01

SaaS

Referral: free month or discount. Tracking via link or code.

02

E-commerce

Give €10, get €10. Or affiliate for partners.

FAQ

Frequently asked questions

Design and implementation: from roughly €5,000. Ongoing management: from €500/month. Tool and incentives separate. Intake.
Referral = customers inviting friends. Affiliate = external partners (sites, influencers) earning commission. We do both.
Rules (e.g. no self-referrals), verification and limits. We build in fraud prevention.
For simple programs links and spreadsheets can work. For scale we recommend a dedicated tool or custom build.
Number of referrals, conversion from referral to customer, and CPA. We compare with other channels.

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