Social Media Marketing

Social listening

Monitoring of brand mentions, sentiment and trends. Know what's said about your brand and act on opportunities.

Real-time
Monitoring
Sentiment
Analysis
Trends
Insight
Action
Recommendations

Overview

Why social listening?

Social listening tracks what's said about your brand, competitors and industry. That delivers early warnings, opportunities for engagement and input for strategy. We combine tools with interpretation. For daily replies see community management; for content content creation. Reporting with trends and recommendations.

Often part of social retainer. Request intake.

Capabilities

What we do

Brand monitoring

Mentions of your brand. Posts, comments and reviews.

Sentiment

Positive, neutral or negative. Trends over time.

Competition

Optional: what's said about competitors? Opportunities and gaps.

Reporting

Summary, highlights and recommended actions. Monthly or weekly.

Why choose us

Benefits

Early warning

Spot negative trends or crises early.

Opportunities

Relevant conversations to join.

Strategy

Data for content and positioning.

How we work

Our process

01

Setup

Keywords, brands and filters. Tool choice.

02

Monitoring

Ongoing tracking. Alerts on spikes.

03

Analysis

Sentiment and themes. Interpretation.

04

Reporting

Findings and recommendations. Discussion.

Technology stack

Tools

Brandwatch Sprout Social Mention Google Alerts

Use cases

Use cases

01

Reputation

Monitor what's said about your brand. Respond quickly where needed.

02

Content & product

Questions and wishes of audience. Input for content and R&D.

FAQ

Frequently asked questions

Often included in larger social retainers. Standalone: from roughly €800/month. Intake.
Social platforms, news and forums. Depends on tool and goal.
Yes. We can set alerts for strong increase in mentions or negative sentiment.
Yes. We can include competitors and industry terms in the setup.
Standard monthly. In crisis or campaign weekly or more.

Ready to get started?

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