Analytics & tracking

GA4, Tag Manager, heatmaps and conversion tracking correctly implemented. Measure what matters and optimize on data.

Why correct analytics and tracking?

Without good data, no good decisions. We implement GA4 and Google Tag Manager following best practices: conversions, events and goals correctly defined, without duplicate tracking or privacy issues. For SEO and conversion this is the base. For ads we connect SEA conversion tracking. For CRO and stores see CRO. Our webdesign projects deliver a measurable foundation.

Request an intake for implementation or audit of existing tracking.

Capabilities

What we deliver

GA4 setup

Property, streams and data layer. Conversions and key events correctly defined.

Google Tag Manager

Tags, triggers and variables. No code in the site for changes.

Conversion tracking

Form submissions, purchases, leads. Connection to ads when desired.

Heatmaps & sessions

Optional: Hotjar, Microsoft Clarity or similar. Behavior and scroll.

Why choose us

Benefits

Insight

You know where traffic comes from and what works. No guessing.

Privacy

Cookie consent and minimal data. GDPR-compliant where possible.

Extensible

GTM makes adding new tags easy. No developer for every change.

How we work

Our process

Goals & KPIs

Which events and conversions do you want to measure? Goal definitions and naming.

Implementation

GA4, GTM and data layer. Test in staging.

Validation

Check correct firing of events. Documentation for your team.

Handover

Training and recommendations for reporting and maintenance.

Technology stack

Tools

GA4 Google Tag Manager Hotjar Microsoft Clarity Looker Studio BigQuery

Use cases

Lead generation

Form conversions, sources and campaigns. ROI per channel.

E-commerce

Purchase funnel, product performance and checkout drop-off.

FAQ

Frequently asked questions

Universal Analytics is phased out. We only implement GA4 now. We can guide migration from UA to GA4.

Standard GA4 + GTM + conversions: from roughly €2,000. With heatmaps, complex events or multiple domains: €4,000–€8,000. We quote after inventory.

We implement cookie consent where needed and minimize personal data. First-party and consent mode for ads.

Yes. Conversion tracking for SEA and enhanced conversions can be set up.

Yes. We deliver documentation and training. GTM is meant so marketers can manage tags without code.

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Ready to get started?

Book a free intake and receive a tailored proposal within 48 hours.

Plan Intake No commitment · Free consultation