Conversion tracking
Correct tracking setup with GA4, GTM and enhanced conversions. Without accurate data, no accurate optimization. The foundation for every SEA campaign.
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Overview
Why conversion tracking?
Google Ads optimizes for conversions. Without correct tracking the algorithm doesn't know what works and you waste budget. We implement GA4, Google Tag Manager, conversion actions and where possible enhanced conversions (first-party data for better attribution). This is the base for Search, Shopping and Performance Max. For broader analytics see analytics & tracking. Our SEA services always start with a solid tracking foundation.
We also audit existing setup. Request intake.
Capabilities
What we deliver
GA4 & events
Conversions and key events correctly defined. No duplicate or missed fires.
GTM
Tags, triggers and variables. Google Ads conversion tag and remarketing.
Enhanced conversions
Email or phone (hashed) for better attribution with cookie restrictions.
Google Ads connection
Import GA4 conversions to Ads. Offline conversions when applicable.
Why choose us
Benefits
Better bids
Google can optimize on real conversions. Lower CPA or higher ROAS.
Reliable
No guesswork. You know which campaigns and keywords convert.
Future-proof
Consent mode and enhanced conversions for a cookieless future.
How we work
Our process
Inventory
Which conversions (form, purchase, phone)? Current setup and gaps.
Implementation
GA4, GTM and Ads. Test in staging. Enhanced conversions where possible.
Validation
Test conversions and check correct firing. Documentation.
Handover
Training and recommendations. Maintenance when site changes.
Technology stack
Tools
Use cases
Use cases
Lead generation
Form submission, phone and chat. Lead quality optional.
E-commerce
Purchase, value and transaction ID. Connection to Merchant Center for Shopping.
FAQ
Frequently asked questions
Ready to get started?
Book a free intake and receive a tailored proposal within 48 hours.