Professional services
GEO / AEO
SEO / GEO
Showing up in ChatGPT: how an accounting firm earned its first GEO wins
GEO audit + structured data + topical cluster
Cited in ChatGPT for 8 queries; +89% organic.
8
ChatGPT citations (test set)
+89%
Organic (6 mo)
6
New featured snippets
The client
Regional firm, 4 offices, 35 staff, strong locally but rarely surfaced by AI assistants.
The challenge
Competitors appeared for high-intent “best accountant for freelancers” style prompts.
Our approach
Baseline GEO scoring, FAQ schema, trust signals, ZZP/accountant cluster and entity reinforcement.
Results
- Cited on 8/12 monitored prompts (from 0)
- Perplexity top-3 for 5 niche queries
- +89% organic sessions in 6 months
- 6 new featured snippets
Technology
WordPress
Ahrefs
Google Search Console
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