B2B / Steel wholesale
Custom portal
Web Development
From manual orders to €2.1M online volume, B2B portal for steel wholesale
Custom B2B portal | MVP live in 8 weeks
€2.1M portal revenue in year 1, 67% fewer order errors, MVP in 8 weeks.
€2.1M
Order volume via portal (Y1)
67%
Fewer order errors
8 wks
MVP lead time
Sales wants to sell, not re-key orders. The portal made pricing logic and stock consistent for every account.
The client
A mid-sized wholesaler of steel and industrial fasteners with ~40 staff and 200+ recurring B2B buyers in the Benelux. Orders ran via phone, email and fax; mistakes consumed hours of corrections each week.
The challenge
No digital ordering environment. Sales spent ~60% of time on order admin instead of relationships. Account-specific pricing lived in per-account Excel sheets.
Our approach
Custom Laravel B2B portal including:
- Account-specific price books
- Order history and reorder
- Stock integration via REST API (Exact Online)
- PDF quote generator
- Role-based access (buyer/manager/director)
MVP with top 20 accounts in 8 weeks; full rollout by week 16.
Results
- €2.1M order volume through the portal in year 1
- 67% fewer order errors via automated validation
- ~12 hours/week saved on sales admin
- 94% of recurring buyers actively using the portal after 6 months
Technology
Laravel 11
Vue.js
PostgreSQL
Exact Online API
Docker
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