B2B SaaS / PropTech
Marketing automation
Marketing Automation
From manual follow-ups to 340 marketing-qualified leads per month
n8n + HubSpot + Slack | 12-person team
340 MQL/month; −40% sales cycle.
340
MQLs / month
28 d
Sales cycle (was 47)
22 h
Manual sales hrs/week saved
The client
PropTech SaaS with HubSpot but no automation, demos chased manually.
The challenge
No nurture paths; pipeline leakage; no attribution to content.
Our approach
n8n scoring, staged email sequences, CRM automation, Slack alerts and dashboards.
Results
- MQLs ~15 → 340/month
- Sales cycle 47 → 28 days
- 34% open rate on automation emails
- ~22 hours/week manual work eliminated
Technology
n8n
HubSpot
Mailchimp
Looker Studio
Slack API
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