SEA & Google Ads

Display & YouTube

Visual ads on the Google Display Network and YouTube for brand awareness and remarketing.

Display
Network
YouTube
Video
Reach
& remarketing
Creatives
Optimization

Overview

Why Display and YouTube?

Display and YouTube reach people outside the search moment: on websites, in apps and around videos. Ideal for brand awareness and remarketing (bringing visitors back). We use targeting on interests, demographics and custom audiences. We optimize creatives (banners, video) on performance. For search intent Search remains leading; for products Shopping. Our SEA services combine channels for maximum effect.

Tracking via conversion tracking. Request intake.

Capabilities

What we deliver

YouTube campaigns

TrueView and bumper. Targeting on viewing behavior, channels and demographics.

Display Network

Banners on millions of sites and apps. Responsive and upload ads.

Targeting

In-market, custom intent and remarketing audiences. Exclusions to limit waste.

Creatives

Advice and optimization of banners and video. A/B tests.

Why choose us

Benefits

Reach

Reach people who aren't (yet) searching. Brand and top-of-funnel.

Remarketing

Reach visitors who didn't convert. Higher conversion.

Measurable

Reach, views and conversions. Connection to GA4 and attribution.

How we work

Our process

01

Goals & audience

Awareness, consideration or conversion. Who do you want to reach?

02

Campaign & creatives

Display and/or YouTube. Banners and video (own or production).

03

Targeting & budget

Audiences, placements and bids. Exclusions.

04

Optimization

Performance per creative and audience. Adjust and report.

Technology stack

Tools

Google Ads YouTube Display Network GA4 Campaign Manager

Use cases

Use cases

01

Brand awareness

Increase reach and recognition. Video and display for top-of-funnel.

02

Remarketing

Reach cart abandoners and site visitors again with targeted creatives.

FAQ

Frequently asked questions

For direct conversion and limited budget we often recommend Search (and Shopping for e-commerce) first. Display and YouTube are strong for awareness and remarketing. We advise on order.
Yes. YouTube is video. We can use existing video or advise on format and length. Bumper (6 sec) and TrueView are common.
Via view-through and click-through conversions in GA4 and Google Ads. We connect campaigns to goals and report on reach, CPV/CPM and conversions.
Management fee from €750/month. Ad spend for meaningful reach: often from €2,000/month. Video production is separate. Intake.
Both possible. Remarketing often has higher conversion; cold (new audience) for reach. We often build both in one strategy.

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