SEA & Google Ads

Search campaigns

Text ads on keywords with buying intent. Extensive keyword research, negative keywords and ad extensions for maximum CTR and conversion.

Search
Campaigns
Intent
Keywords
Ad extensions
Maximal
CTR
Optimized

Overview

Why Search campaigns?

Search campaigns show your ads to people actively searching on Google. High intent: they want information or to buy. We build structured campaigns with thorough keyword research, negative keywords and strong ad copy. For products combine with Google Shopping; for reach Display & YouTube. Without good conversion tracking no optimal bidding. Our SEA services are data-driven.

We combine with SEO for an integrated search strategy. Request intake.

Capabilities

What we deliver

Keyword research

Keywords with intent, volume and CPC. Negative keywords to avoid waste.

Ad copy

Responsive Search Ads with multiple variants. A/B testing for best combination.

Ad extensions

Sitelinks, callouts, call and structured snippets. More space and higher CTR.

Bid strategy

Maximize conversions, Target CPA or ROAS. Daily optimization.

Why choose us

Benefits

High intent

Visitors are actively searching. Better conversion than display.

Scalable

Increase budget with proven ROI. Clear KPIs.

Transparent

Your account, insight into every euro. No lock-in.

How we work

Our process

01

Audit & strategy

Existing account or new. Keyword and competitive analysis. Goals.

02

Campaign setup

Structure, ad groups and first ads. Landing pages and tracking.

03

Launch

Controlled start. Daily monitoring and adjustment.

04

Optimization

Keywords, bids and copy. Monthly reporting and strategy call.

Technology stack

Tools

Google Ads GA4 GTM Keyword Planner SEMrush SpyFu

Use cases

Use cases

01

B2B lead generation

Keywords on services and solutions. Forms and phone.

02

E-commerce

Brand and product terms. Combined with Shopping for full coverage.

FAQ

Frequently asked questions

Management fee from €750/month (excl. ad spend). We advise minimum €1,500/month ad spend for meaningful results. Exact investment depends on industry and CPC. Free call.
First results within 1–2 weeks. Optimal performance after 2–3 months of ongoing optimization and sufficient data.
Search gives full control over keywords. Performance Max is automated across channels. We often advise a combination; see Performance Max.
Yes, and we recommend it. SEA and SEO reinforce each other. We offer integrated search strategy.
Yes. We work in your account. You always have access and ownership.

Ready to get started?

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