SEA & Google Ads

Remarketing

Dynamic remarketing that brings visitors back with personalized ads. From cart abandonment to upsell.

Display
& YouTube
Dynamic
Product ads
Audiences
Segments
Conversion
Focus

Overview

Why remarketing?

People who visited your site but didn't buy often convert after a reminder. Remarketing shows your ads (Display, YouTube, Search) to these visitors. Dynamic remarketing shows the products they viewed. We build audiences (e.g. cart abandoners, product viewers, visitors of certain pages) and connect conversion tracking. Creatives via Display & YouTube. For e-commerce we combine with Shopping. Our SEA services make remarketing part of the mix.

Cookie consent and privacy: we work with consent mode where needed. Request intake.

Capabilities

What we deliver

Audiences

Segments by behavior: all visitors, product viewers, cart abandoners, converters.

Dynamic remarketing

Connect product feed. Ads show viewed products. E-commerce and lead gen.

Creatives

Banners and video for remarketing. Personalization per segment.

Frequency & budget

Cap on impressions, budget per audience. Optimize for conversion.

Why choose us

Benefits

Higher conversion

Known visitors convert better than cold traffic. Lower CPA.

ROAS

Remarketing often delivers the best ROAS in the funnel.

Privacy

We work with consent mode and first-party data. GDPR where possible.

How we work

Our process

01

Audience strategy

Which segments, which message and which creatives. Goals.

02

Setup

Audiences in GA4/Ads, remarketing tags or consent mode. Feed for dynamic.

03

Campaigns

Display/YouTube remarketing campaigns. Budget and frequency cap.

04

Optimization

Performance per audience. Adjust creatives and bids.

Technology stack

Tools

Google Ads GA4 Merchant Center Display YouTube Consent mode

Use cases

Use cases

01

Cart abandonment

Visitors who added to cart but didn't checkout. Product ads and offer.

02

Upsell & cross-sell

Reach converters again with related products or services.

FAQ

Frequently asked questions

We implement consent mode: with no consent we use limited signals (including modeling). With consent full remarketing. We advise on cookie banner and setup.
Yes. Connect product feed to Merchant Center and enable dynamic remarketing. Ads then show viewed products. Very effective for e-commerce.
Default 30 days, adjustable (e.g. 7 or 90 days). Longer = larger reach but possibly less relevant.
Yes. Google Ads Search remarketing (RLSA) shows search ads to visitors of your site. Different bids or this group only.
Often part of Display/YouTube or general SEA management. Budget for remarketing: often 10–20% of total ad spend. Intake.

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