SEA & Google Ads

Google Shopping

Product feed optimization, Smart Shopping and Performance Max campaigns that show your products to ready-to-buy searchers.

Feed
Optimized
Shopping
& PMax
ROAS
Driven
E-commerce
Focus

Overview

Why Google Shopping?

Shopping campaigns show products with image, price and brand directly in Google. Ideal for e-commerce: high intent and often better ROAS than Search alone. We optimize your product feed (Merchant Center), set up Standard Shopping or Performance Max and connect conversion tracking. For remarketing see remarketing. Our SEA services work with WooCommerce, Magento and custom stores.

Combine with Search for brand and product terms. Request intake.

Capabilities

What we deliver

Product feed

Merchant Center setup, feed optimization and error resolution. Titles, descriptions and attributes.

Shopping campaigns

Standard Shopping or Performance Max. Product groups and bid strategy.

Images

Recommendations for product photos. No text in images, correct ratio.

ROAS optimization

Target ROAS and portfolio strategies. Daily tuning.

Why choose us

Benefits

High ROAS

Product ads convert well at purchase intent. Often 4–8x ROAS achievable.

Visibility

Products in Google Shopping tab and search results. More reach.

Scale

From hundreds to tens of thousands of products. Feed and campaigns scale.

How we work

Our process

01

Merchant Center & feed

Account, feed connection and validation. Correct product data.

02

Campaign setup

Shopping or Performance Max. Goals and budget.

03

Launch & optimization

Go-live, fine-tune product groups and improve ROAS.

04

Reporting

Performance per product and campaign. Monthly review.

Technology stack

Tools

Google Merchant Center Google Ads Feed management GA4 WooCommerce Magento

Use cases

Use cases

01

Store growth

Products in front of searchers. Higher revenue and new customers.

02

Seasonal peaks

Extra budget and campaigns around Black Friday or holidays.

FAQ

Frequently asked questions

Yes. Google Shopping requires a feed (e.g. via Merchant Center) with product data. We help with setup and connection from WooCommerce, Magento or other platforms.
Performance Max also uses Shopping inventory and adds Display, YouTube and Search. For pure product focus Standard Shopping can still make sense. We advise based on volume and goals.
From a few hundred to hundreds of thousands. Feed and campaign structure scale.
Management fee from €750/month. For Shopping we advise minimum €2,000/month ad spend for sufficient volume. Intake.
Yes. We audit your feed, fix errors and optimize titles and attributes for better performance.

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