SEA & paid social

LinkedIn Ads

B2B paid media on LinkedIn: reach decision-makers with precise targeting, from awareness to qualified leads.

B2B
Focus
Targeting
Role & sector
Lead gen
Forms & LPs
Measured
KPIs

Overview

When do LinkedIn Ads make sense?

LinkedIn Ads fit longer sales cycles and professional buyers: you target job titles, seniority, industry and company size. They complement Google Search intent and pair well with conversion rate optimisation on landing experiences.

We wire campaigns to conversion signals, align creatives to funnel stages and report in Looker Studio. Organic LinkedIn support sits with social media marketing. Request SEA advice.

Capabilities

What we deliver

Audience sets

Roles, industries, accounts, with exclusions to reduce waste.

Lead forms & landings

Native forms or traffic to optimised pages.

Creative testing

Carousel, single image and narrative-led angles, iterative testing.

Bid strategy

Lead caps and funnel-stage bidding where appropriate.

Why choose us

Benefits

B2B relevance

Reach roles that are hard to find elsewhere.

Transparent

Reporting per campaign, creative and audience.

Full funnel

Blend awareness, engagement and conversion.

How we work

Our process

01

Analysis & ICP

Ideal customer profile, competitors and offer mapping.

02

Structure & setup

Campaigns, audiences, tracking and creatives.

03

Optimisation

Weekly checks; monthly strategy reviews.

04

Scaling

Budget and new tests once KPIs prove out.

Technology stack

Platforms

LinkedIn Campaign Manager GA4 Looker Studio LinkedIn Insight Tag

Use cases

Use cases

01

SaaS & services

Demo requests and trials aimed at the buying committee.

02

ABM-light

Account lists with tailored creatives and landing paths.

FAQ

Frequently asked questions

Google captures search intent; LinkedIn captures professional context. Often complementary in B2B.
You need enough monthly volume to learn, varies by market and sector. We advise in intake.
We tighten targeting, creatives and landing experiences with CRO and CRM scoring.

Ready to get started?

Book a free intake and receive a tailored proposal within 48 hours.

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