SEA & paid social

Meta Ads (Facebook & Instagram)

Paid social on Meta: scale creative with datasets that convert, from prospecting to remarketing.

Meta
Ads Manager
Pixel
& CAPI
Creative
Tests
Funnel
End-to-end

Overview

Meta Ads in your media mix

Meta remains strong for D2C, lifestyle and many local services, and for B2B with the right audiences. We build around conversion signals (pixel/CAPI), product feeds where relevant and creatives that move hook → value → CTA. Pair with remarketing and paid social strategy.

For raw search intent Google Search leads; Meta adds scale and storytelling. Book intake.

Capabilities

What we deliver

Pixel & CAPI

Signal resilience and conversion mapping.

Catalog & shops

Dynamic product ads for commerce where fit.

Creatives

UGC-style, static and reel hooks, systematic testing.

Structure

Prospecting, retargeting and broad+ where relevant.

Why choose us

Benefits

Scale

Reach large relevant pools with creative discipline.

Privacy-aware

Consent-first setup, no risky shortcuts.

Brand + DR

Story and performance side by side.

How we work

Our process

01

Audit & baseline

Pixel, events, catalogue and historical performance.

02

Architecture

Funnel segments, budgets and learning goals.

03

Launch & testing

Creative matrix and incrementality where possible.

04

Optimisation

Weekly tuning and monthly reporting.

Technology stack

Stack

Meta Ads Manager GA4 CAPI Catalog Looker Studio

Use cases

Use cases

01

E-commerce

Prospecting + retargeting with feed-based ads.

02

Lead generation

Lead forms or traffic to optimised landing pages.

FAQ

Frequently asked questions

Depends on audience and creative throughput; often parallel tests with separate budgets. See TikTok Ads.
We use CAPI, aggregated events and clear event prioritisation to keep signals usable.

Ready to get started?

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