SEA & Google Ads

Performance Max

Google's AI-driven campaign type that automatically optimizes across Search, Display, YouTube, Gmail and Maps. One campaign, all channels.

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Why Performance Max?

Performance Max (PMax) is an automated campaign type: Google decides where your ads show (Search, Display, YouTube, Gmail, Maps) and optimizes for conversions. Ideal when you have solid conversion data and want to give Google room. For pure control over keywords Search remains important; for products PMax can complement or replace Shopping. Good conversion tracking is essential. Our SEA services use PMax effectively.

We advise on the mix with Search and Shopping. Request intake.

Capabilities

What we deliver

Automatic placement

Google chooses channels and placements. You supply goals, budget and creatives.

Asset groups

Titles, descriptions, images and video. Google combines for best result.

Conversion-driven

Target CPA or ROAS. More conversion data = better optimization.

Shopping & feed

PMax can use product feed. E-commerce and lead gen.

Why choose us

Benefits

Scale

Reach across all channels without managing each campaign manually.

New opportunities

Google finds placements you wouldn't have chosen. Sometimes higher ROAS.

Efficient

Fewer campaigns to optimize. More time for strategy and creatives.

How we work

Our process

Goals & tracking

Conversions correct in GA4/Ads. Goal: leads or sales. Budget.

Assets

Titles, descriptions, images and video. Fill asset group(s).

Launch

Create PMax campaign. Monitor learning phase.

Optimization

Adjust assets and budget. Performance by audience and channel where visible.

Technology stack

Tools

Google Ads Performance Max Merchant Center GA4 Asset creation

Use cases

E-commerce

Connect product feed. PMax for all products or subset. Often with Search.

Lead generation

Conversions on form or phone. PMax for broad acquisition.

FAQ

Frequently asked questions

PMax is strong for scale and discovery. For maximum control over keywords or placements Search and Display separately still make sense. Many clients do both: Search for core terms, PMax for rest.

Google recommends at least 30 conversions per month for good optimization. With little data PMax can be unstable; then build Search first.

Limited. Google doesn't report all placements. You do see which channels (Search, Display, etc.) contribute. We monitor performance and assets.

Same management fee as other campaigns (from €750/month). Ad spend: often minimum €2,000/month for sufficient volume. Intake.

Yes, if you have enough conversions (leads). B2B often has longer funnel; we connect the right conversion actions and track lead quality.

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